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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. The do’s and don’ts of each platform, including details of the channel manager and project manager. Think about your playbook from the perspective of a new hire. Business highlights.

Campaign 149
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Top 57 Online Startups Meets Technology Meets Product Posts for November 2010

SoCal CTO

aka: An Open Letter to the Next Big Social Network) - 500 Hats , November 1, 2010 I've held off writing this post for a long time, because I couldn't quite get my head around all the issues. So let’s be very specific: let’s assume your dream job is product manager at Google, working on the Analytics product. Call it facts for hire.

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How to Hire a Chief Technology Officer

www.inc.com

500|5000 Conference Honorees Resources Press Apply 2011 ); Topics > Leadership and Managing > Human Resources > Job Descriptions > How to Hire a CTO When its time to add a technologist to your slate of executives, what are the best practices to follow? Create an Inc.com account: Home Magazine Blogs Ask Inc.

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The Ultimate Guide to Starting a Software Company

Up and Running

Step 1: Start with a lean plan. Instead of sitting down to write a 40-page business plan, start with a one-page pitch. It’s the fastest way to get your idea onto paper, and it’s the very first step in the lean planning process, which is much easier and more iterative than traditional business planning methods.