Lessons Learned: Don't launch
Startup Lessons Learned
MARCH 13, 2009
Figuring this out takes time, and few entrepreneurs have the patience to wait it out, because the business plan does such a good job of explaining what customers are going to think. The problem is that customers dont read your business plan. If the viral coefficient is 0.9, keep iterating until its 1.1 Dont scale.
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