Business Plan Framework Product Development Software Development 
Steve Blank
MAY 6, 2015
Waterfall Development. While it sounds simple , the Build Measure Learn approach to product development is a radical improvement over the traditional Waterfall model used throughout the 20 th century to build and ship products. But it lacked a framework for testing all commercialization hypotheses outside of the building.
Steve Blank
AUGUST 31, 2009
After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Steve Blank
NOVEMBER 2, 2009
The Customer Development process says preserve your cash by not hiring anyone in sales and marketing until the founders turn hypotheses into facts and you have found product/market fit. This “get out of the building” activity is the Customer Discovery step of the Customer Development Model.
maplebutter.com
JANUARY 8, 2013
what are the most crucial steps to be taken by a new tech startup when outsourcing major part of the tech to IT firms or outsourcing “product development” eg new social media website project? Near shoring development with your team (ex: your team is based in Canada / India) is cool, but not outsourcing.
www.quora.com
JANUARY 16, 2011
Steve Smith • Nov 8, 2010 I've always thought that a funny thing to do would be to post an ad on Craigslist saying "I'm a rockstar developer who is looking for the next great idea. you can steal an idea just from hearing it, it is not really a good defensible business idea. Yishan Wong • Nov 8, 2010 lol.if
Expert insights. Personalized for you.
120 
Let's personalize your content