Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You
infochachkie.com
DECEMBER 5, 2011
Buzzless – As noted in Buzz Kill , avoid incorporating trendy terms in your company and product names, as today’s buzzword darlings become tomorrow’s passé clichés. The Southern California Tody car dealership in is forced to waste its mantra on explaining how to properly pronounce its name (“Not Toady… its Todey (toddy)”).
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