Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You
infochachkie.com
DECEMBER 5, 2011
At the time of its launch, the name “cisco” was also confusingly similar to SYSCO, the $20B food distribution company. Buzzless – As noted in Buzz Kill , avoid incorporating trendy terms in your company and product names, as today’s buzzword darlings become tomorrow’s passé clichés. infoChachkie. from the Wharton School.
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