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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking. Some private equity funds are quantifying their exit strategy in a concerted way.

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Webinar Recap: 14 Tips on How to Pitch and Get Funded

Up and Running

If you’re online, it’s a little bit easier to track that through pay per click campaigns and things like that, because there’s a lot of analytics behind that so that you can track what that costs. Food, technology, bioscience, services, you need to know the metrics for your model. Then referral rates and opt-out rates.