No Plan Survives First Contact With Customers – Business Plans versus Business Models
Steve Blank
APRIL 8, 2010
No campaign plan survives first contact with the enemy. We thought we’d take our plan and go raise seed money. We can’t raise money knowing our plan is wrong.”. This includes how the product gets distributed to your customers and how money flows back into your company. Field Marshall Helmuth Graf von Moltke.
331 
Let's personalize your content