Artificial Intelligence: Implications On Marketing, Analytics, And You
Occam's Razor
MARCH 30, 2017
You set your desired outcomes (target CPA, ROAS, enhanced CPC) and let intelligence help you get to your goals – sans human micro fidgeting! Most manual touch (even with a tool) search campaigns take into account three or four signals. I am also impressed with the advances ML is powering in smart bidding ( particularly in AdWords ).
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