A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer
ConversionXL
JUNE 2, 2022
It’s not a channel, campaign, or tactic. ABM doesn’t stop at lead generation or new opportunities. ABM teams then began curating content and tagging it by use case, industry, and persona. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns.
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