Agile Marketing: How to Implement Scrum for Digital Marketing
ConversionXL
JUNE 13, 2017
As marketing becomes more data-driven, quantitative, and iterative, we can use many of these same management practices to hone our marketing campaigns, mitigate risk, and ultimately ship more effective marketing campaigns. An Introduction to Scrum and Agile Development. sourced from the Scrum Guide. Roles on a Scrum Team.
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