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How to Minimize A/B Test Validity Threats

ConversionXL

Pro Tip: Do this with your campaign team (e.g. PPC, SEO, IT, brand, etc.) PPC campaign management for excluding/adding keywords or ad placement.) Concurrent campaigns, technical upgrades, holidays, or other significant events might present too much risk. It’s best to recognize this BEFORE testing. What gives?

PPC 48
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What 15 CEOs Learned Building Top Agencies

ConversionXL

I had actually won an innovation award for planning a hugely complex, digitally printed, dynamically personalized direct mail catalog campaign for Tourism British Columbia as a client. In 2011, “I was speaking at Mozcon in Seattle,” remembers Conversion.com ’s Stephen Pavlovich. The formula has worked for others. ” (Wolf).

SEO 110
article thumbnail

What 15 CEOs Learned Building Top Agencies

ConversionXL

I had actually won an innovation award for planning a hugely complex, digitally printed, dynamically personalized direct mail catalog campaign for Tourism British Columbia as a client. In 2011, “I was speaking at Mozcon in Seattle,” remembers Conversion.com ’s Stephen Pavlovich. The formula has worked for others. ” (Wolf).

SEO 49