How to Minimize A/B Test Validity Threats
ConversionXL
NOVEMBER 6, 2015
Pro Tip: Do this with your campaign team (e.g. PPC, SEO, IT, brand, etc.) PPC campaign management for excluding/adding keywords or ad placement.) Concurrent campaigns, technical upgrades, holidays, or other significant events might present too much risk. It’s best to recognize this BEFORE testing. What gives?
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