Expert insights. Personalized for you.
It’s called PPC or Pay-Per-Click. What is PPC? PPC advertising campaigns mostly appear on two platforms, namely Google Ads and Social Media Advertising, This type of advertising can play an important part in your brand’s marketing strategy. How To Use PPC Effectively? Using PPC marketing is pretty easy, but rushing into tit can result in a few problems if you don’t know what to focus on in your campaign. Using PPC In Your Marketing Strategy. MORE
Blogs BtoC, BtoB Content Strategy Business Content Marketing Strategy Content Strategy Copywriting eMail Marketing Increase Sales Marketing PPC Ads Reaching Goals Repuation Management Sales SEO SEO Copywriting Social Media Strategy Web Copywriting B2B sales B2C salesYou could be wasting more valuable resources than you think. In the past few weeks, numerous people in my life have been diagnosed with cancer and other illnesses, had hospital visits and even died. MORE
BtoB Content Strategy Business Content Marketing Content Strategy Copywriting Increase Sales Marketing Pay-Per-Click PPC Ads Reaching Goals Sales SEO Social Media Strategy Web CopywritingHappy Independence Day from Ranking Stress! It’s summer, and that means you’ll want to spend more time away from your office. But with all of the recent SEO news about the search engines changing their algorithms, you may think you need to put in more hours to study these changes and act accordingly. MORE
Social media marketing can work well with any digital marketing strategy, including pay per click (PPC) ads. Grow Marketing & Sales pay per click advertising ppc advertising search engine marketing search engine optimization social media marketingHere's how to make it happen. MORE
BtoC, BtoB Content Strategy Content Marketing Strategy Content Strategy Copywriting Increase Sales Marketing Pay-Per-Click PPC Ads SEO SEO Copywriting Web CopywritingDiscover content marketing strategy, SEO , B2B copywriting, and PR tips here from Melanie Rembrandt. Does Your Current Content Boost Sales to the Max or are you Missing Opportunities? You write content including blogs, social media posts, newsletters, emails, and more each month. You know that it’s important. MORE
So, How Exactly Is a PPC Keyword Priced? . Well, the generally-accepted and most technical answer is that it is a combination of your keyword bid, the quality score of that keyword, click-through rates, your ad rank, and how the competition is doing, that determines your keyword’s PPC price. However, for the purpose of explaining why legal searches have a high PPC cost, we now put an emphasis on seasonality. The title says it all. MORE
Grow Marketing & Sales advertising marketing online marketing ppc ppc advertisingWith these tips in hand, you can continue to analyze and optimize your campaign to focus on the highest performing keywords and ad groups. I guarantee you'll find that a lower CPA through paid ads is a goal you can finally reach. MORE
BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing Pay-Per-Click PPC Ads PR Reaching Goals Repuation Management Sales SEO SEO Copywriting Small Business Public Relations Social Media Strategy Web Copywriting Writing TipsYour content strategy and PR should provide results! Have you seen all of the stories about the death of traditional, public relations (PR) lately? MORE
PPC has a role. Ask the following six questions to help SEO and PPC teams collaborate—and achieve better results than either could on their own. Are SEO and PPC teams communicating effectively and sharing insights? Acquisition Ppc seo MORE
BtoB Content Strategy Business Content Marketing Content Strategy Increase Sales Marketing Pay-Per-Click PPC Ads Reaching Goals Sales SEO Small Business Public Relations Social Media Strategy content strategy Reflect on the Year and Plan for Future Success Since December is here, it’s time to reflect on the past year. Most of us will be busy with holiday celebrations this month, but it’s important to take a few minutes to review your activities from the past year. MORE
Why A Solid Landing Page is Key to Effective PPC written by John Jantsch read more at Duct Tape Marketing. While landing pages serve a number of other purposes , one of my favorite techniques is to create one for PPC ads. Here, we’ll look at the many benefits to creating a solid landing page for PPC, and what elements go in to creating a winning page. There is yet another bonus to creating an effective landing page for PPC ads. MORE
As a startup, your marketing budget is probably a bit tighter than you’d like it to be. It probably feels like you can’t let a single penny go to waste — and for good reason! The way you allocate your startup’s marketing dollars could very easily determine whether or not you’re one of the 50 percent of startups that fail during its first four years. MORE
To craft a PPC ad that’s so compelling people are happy to click it. If PPC has been around since 1996 , why doesn’t it happen more often? The Current State of PPC. According to Hanapin Marketing’s 2015/2016 State of Paid Search Report , most people feel pretty good about their PPC campaigns… Image Source. That means PPC is becoming more complicated for two reasons… The small businesses and scrappy marketers are getting pushed out. MORE
PPC advertising is a useful tool in the arsenal of any brand. The measures of success in a PPC campaign are the clicks and sales that result, but even customers that don’t click are seeing your products and making and reinforcing the mental link between what they want and your brand. MORE
How to Increase PPC CTR with These Quick Tips written by Guest Post read more at Duct Tape Marketing. Being a digital marketer, you keep hearing about CTR and also know that it holds utmost importance in digital marketing especially when it comes to PPC. Attaining a high CTR is significantly important for your PPC success because it directly affects your Cost per Click and Quality Score. Basically, there are a lot of reasons for you work on improving your PPC CTR. MORE
Stop Wasting Time on SEO That Is Not Working By Melanie Rembrandt “Why isn’t my SEO, PPC campaign working?” “My My site traffic is not increasing with my AdWords PPC campaign!” “I’m I’m spending a fortune on PPC each month with no results!” Increase Sales Marketing PPC Ads SEO SEO Copywriting AdWords PPC sales search engine optimization If any of these statements sound familiar, you are not alone. Many entrepreneurs come [.]. MORE
Acquisition PpcUrchin , later acquired by Google, invented an amazing way of measuring campaign performance by using last non-direct click attribution and first-party cookies. The solution was perfect—for earlier times: People used mostly one device. Smartphones were rare. MORE
BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing PPC Ads Reaching Goals Repuation Management Sales SEO SEO Copywriting Social Media Strategy Web Copywriting Writing TipsThe days of wishing, hoping and haphazard results are over. What is really going on with your BtoB content strategy? MORE
6 PPC Misconceptions You Need to Know for Success written by Guest Post read more at Duct Tape Marketing. PPC won’t make you wealthy overnight, spawn record-setting sales or turn your company into the ‘next big thing.’ Here are six PPC misconceptions keeping your campaigns from success and what you can do about it. A PPC Campaign Will Increase Your Sales Overnight. Regardless if you have several quick wins or minimal success with PPC, stick with it. MORE
BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing PPC Ads Reaching Goals Repuation Management Sales SEO SEO Copywriting Social Media Strategy Web CopywritingWriting copy that sells is not a passing trend. While there is a lot of hype now about BtoC and BtoB Content Marketing and Content Strategy, these processes have been around for a long time… just with different names. And there is no need for confusion. MORE
As a little guy in the PPC game, going up against the big boys can be a bit daunting. However, you don’t have to have a massive budget or a 24/7 team of expert marketers in order to set up a solid PPC strategy that will deliver a healthy ROI. In this post, we’ll go over some of the best methods you can use to improve your PPC game that will get you in the ring with some of those bigger competitors. by Andy Beohar, VP of SevenAtoms . MORE
How to Attract Quality Leads with Your PPC Strategy written by Guest Post read more at Duct Tape Marketing. Your PPC campaign is useless if it doesn’t provide you with quality, converting leads. After managing PPC accounts for over 8 years, there are certain tips I find help everyone optimize their campaigns for lead generation. Your PPC campaign will only do as well as its worst-performing part. Bonus tip: Have a chat with your PPC account manager. MORE
7 Ways To Get The Most Out Of Your PPC Guy: An Easy-To-Use Checklist written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. But do you have time to master PPC? That’s why I’ve created this checklist — to help you pick the right PPC person and make sure they get the ROI what you want. There are 7 critical things I’ve learned in my 14 years of optimizing PPC accounts. 5: Insist They Specialize In PPC Only. MORE
BtoC, BtoB Content Strategy Content Marketing Strategy Content Strategy Copywriting eMail Marketing Increase Sales Marketing PPC Ads Reaching Goals Sales SEO SEO CopywritingStop wasting time on copy that doesn’t work. If you are like most small business owners, you spend a lot of time writing your own marketing materials. This includes social media, articles, website copy, emails, and more. The list is long, and you know this content is important to your business… but only if it […]. MORE
Pay-per-click (PPC) advertising has been around for a lot of years. The vast majority of digital marketing agencies offer assistance with PPC marketing. One of the responsibilities of a PPC marketing agency is to help you identify exactly what you hope to accomplish with your marketing campaign. The digital marketing agency that you hire should provide you with detailed analytics and regular reports showing exactly what is happening with your PPC campaign at any given time. MORE
Competing businesses may click on each other’s PPC ads to waste money. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. . Ad Age estimates that $1 out of every $3 spent on PPC is subject to click fraud. Acquisition Ppc MORE
When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. The work of PPC doesn’t end after the click. MORE
BtoB Content Strategy Business Content Marketing Content Strategy Copywriting Increase Sales Marketing Pay-Per-Click PPC Ads Reaching Goals Repuation Management Sales SEO SEO Copywriting Social Media Strategy Web Copywriting BtoB content strategyThere’s a big difference depending on your goals Potential, BtoB clients contact me on a regular basis looking for help. They have big sales-goals and know they need some copywriting done… but that’s about it. MORE
PPC campaigns continue to become increasingly well-targeted. One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy. This post gives you six tactics to help execute PPC campaigns as part of an ABM strategy. You can’t execute a smart, super-personalized ABM PPC campaign without first making sure your team is hitting their minimum quotas. PPC for ABM) begin. MORE
Here's a look at various ways in which B2B SEO campaigns, whether they are being run in-house or by an SEO agency, can benefit from the insights that are provided by PPC campaigns. . Others B2B digital marketing Online marketing PPC SEO MORE
Will PPC look like this in 2020? Nonetheless, there are some amazing automation opportunities that make the life of Marketing Managers, CMOs, and PPC experts quicker and more efficient—especially for fast-growing companies that need to scale their campaigns. PPC automation is a massive topic. In this post, I’ll show which PPC tasks can and can’t be automated—and share insider tips on how we automate PPC management at KlientBoost. Probably not. MORE
This includes pay per click advertising (PPC), where traffic can be directed straight to your company website from popular search engines like Google. PPC will see an advert appear when a search term related to what you can provide the consumer with is entered. There are PPC management services that will be able to help your business to reach its potential. MORE
For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Also, let me know if you find this useful to what you’re doing now as I’d love to give you more focused PPC content in the future. Blog keywords ppc MORE
With many different strategies being a part of the agenda, PPC or pay per click is coming out to be a strong contender. PPC is a type of marketing technique which involves businesses having to pay for their advertisements only time a user clicks on them. PPC is the fastest way to run an advertising campaign and get a quick turnaround. You can use PPC to use thekeyword in your marketing campaign. Others marketing online advertising Online marketing pay-per-click PPC MORE
This was when many small businesses began to move their marketing budgets away from SEO and towards PPC advertising: they fully bought the line that SEO was dead. How does SEO really compare with PPC? . PPC and SEO both have their strengths and weaknesses. Here’s a quick rundown: PPC is quicker : Many businesses turn away from SEO for the simple reason that it doesn’t offer instant gratification the way PPC does. MORE
BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing Pay-Per-Click PPC Ads Reaching Goals Repuation Management Sales SEO Social Media Strategy Web Copywriting Writing TipsIs all that copywriting time and effort really worth it? What you think is a B2B content strategy may not be. You have different authors creating content with various styles and tones. You cover various topics and you post new content each week. MORE
Because pay-per-click advertising (PPC) needs to be an option you consider in order to reach your customers and stay competitive online. What is PPC? PPC stands for “pay-per-click advertising.” PPC vs SEO — What’s the difference? PPC or SEO? How does PPC work? MORE
If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. The PPC targeting options that Facebook has available are different from Google AdWords, LinkedIn, Twitter, and the abundance of other PPC marketing networks you have available. So where do you even begin when there are 72+ PPC options for you? The traditional PPC customer journey. Blog Adwords beginner Facebook Ppc MORE
If you want examples of good PPC ad copy (with explanations), check out this article. And despite their potential, PPC automation isn’t guaranteed to outperform manual bids. For example, say you sell PPC software and you want to reach decision-makers. Acquisition Ppc MORE
Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. PPC is sometimes called “buying your way into search results.” With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). For sites displaying the ads, this is called pay per click (PPC). seo startup ppc SEM organic search business MORE
BtoB Content Strategy Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing PPC Ads Reaching Goals Sales SEO Copywriting Social Media Strategy Web Copywriting Writing Tips It’s time to turn all of that copy into sales via content strategy! What’s your BtoB Content Strategy, Anyway? News flash. It’s 2015 and time to use your BtoB content to get the best results possible. MORE
Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. The post Why Keyword Themes +Modified Broad Match = Winning PPC Strategy appeared first on ConversionXL. Blog Lead Generation Adwords Ppc So let’s talk about how to do that for real, shall we. MORE
PPC Related Topics 
YoungUpstarts
MARCH 23, 2021
Here's a look at various ways in which B2B SEO campaigns, whether they are being run in-house or by an SEO agency, can benefit from the insights that are provided by PPC campaigns. . Others B2B digital marketing Online marketing PPC SEO
Up and Running
MARCH 3, 2021
Because pay-per-click advertising (PPC) needs to be an option you consider in order to reach your customers and stay competitive online. What is PPC? PPC stands for “pay-per-click advertising.” PPC vs SEO — What’s the difference? PPC or SEO? How does PPC work?
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ConversionXL
MARCH 3, 2021
When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. The work of PPC doesn’t end after the click.
The Startup Magazine
JANUARY 16, 2020
PPC advertising is a useful tool in the arsenal of any brand. The measures of success in a PPC campaign are the clicks and sales that result, but even customers that don’t click are seeing your products and making and reinforcing the mental link between what they want and your brand.
YoungUpstarts
FEBRUARY 15, 2018
With many different strategies being a part of the agenda, PPC or pay per click is coming out to be a strong contender. PPC is a type of marketing technique which involves businesses having to pay for their advertisements only time a user clicks on them. PPC is the fastest way to run an advertising campaign and get a quick turnaround. You can use PPC to use thekeyword in your marketing campaign. Others marketing online advertising Online marketing pay-per-click PPC
YoungUpstarts
MARCH 13, 2019
It’s called PPC or Pay-Per-Click. What is PPC? PPC advertising campaigns mostly appear on two platforms, namely Google Ads and Social Media Advertising, This type of advertising can play an important part in your brand’s marketing strategy. How To Use PPC Effectively? Using PPC marketing is pretty easy, but rushing into tit can result in a few problems if you don’t know what to focus on in your campaign. Using PPC In Your Marketing Strategy.
YoungUpstarts
NOVEMBER 7, 2016
As a little guy in the PPC game, going up against the big boys can be a bit daunting. However, you don’t have to have a massive budget or a 24/7 team of expert marketers in order to set up a solid PPC strategy that will deliver a healthy ROI. In this post, we’ll go over some of the best methods you can use to improve your PPC game that will get you in the ring with some of those bigger competitors. by Andy Beohar, VP of SevenAtoms .
ConversionXL
AUGUST 19, 2020
PPC has a role. Ask the following six questions to help SEO and PPC teams collaborate—and achieve better results than either could on their own. Are SEO and PPC teams communicating effectively and sharing insights? Acquisition Ppc seo
ConversionXL
APRIL 10, 2019
PPC campaigns continue to become increasingly well-targeted. One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy. This post gives you six tactics to help execute PPC campaigns as part of an ABM strategy. You can’t execute a smart, super-personalized ABM PPC campaign without first making sure your team is hitting their minimum quotas. PPC for ABM) begin.
YoungUpstarts
AUGUST 19, 2015
This was when many small businesses began to move their marketing budgets away from SEO and towards PPC advertising: they fully bought the line that SEO was dead. How does SEO really compare with PPC? . PPC and SEO both have their strengths and weaknesses. Here’s a quick rundown: PPC is quicker : Many businesses turn away from SEO for the simple reason that it doesn’t offer instant gratification the way PPC does.
ConversionXL
NOVEMBER 28, 2018
Will PPC look like this in 2020? Nonetheless, there are some amazing automation opportunities that make the life of Marketing Managers, CMOs, and PPC experts quicker and more efficient—especially for fast-growing companies that need to scale their campaigns. PPC automation is a massive topic. In this post, I’ll show which PPC tasks can and can’t be automated—and share insider tips on how we automate PPC management at KlientBoost. Probably not.
Duct Tape Marketing
JULY 9, 2019
Why A Solid Landing Page is Key to Effective PPC written by John Jantsch read more at Duct Tape Marketing. While landing pages serve a number of other purposes , one of my favorite techniques is to create one for PPC ads. Here, we’ll look at the many benefits to creating a solid landing page for PPC, and what elements go in to creating a winning page. There is yet another bonus to creating an effective landing page for PPC ads.
ConversionXL
DECEMBER 7, 2016
If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. The PPC targeting options that Facebook has available are different from Google AdWords, LinkedIn, Twitter, and the abundance of other PPC marketing networks you have available. So where do you even begin when there are 72+ PPC options for you? The traditional PPC customer journey. Blog Adwords beginner Facebook Ppc
YoungUpstarts
MAY 28, 2015
This includes pay per click advertising (PPC), where traffic can be directed straight to your company website from popular search engines like Google. PPC will see an advert appear when a search term related to what you can provide the consumer with is entered. There are PPC management services that will be able to help your business to reach its potential.
YoungUpstarts
APRIL 22, 2019
So, How Exactly Is a PPC Keyword Priced? . Well, the generally-accepted and most technical answer is that it is a combination of your keyword bid, the quality score of that keyword, click-through rates, your ad rank, and how the competition is doing, that determines your keyword’s PPC price. However, for the purpose of explaining why legal searches have a high PPC cost, we now put an emphasis on seasonality. The title says it all.
ConversionXL
SEPTEMBER 11, 2014
Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. The post Why Keyword Themes +Modified Broad Match = Winning PPC Strategy appeared first on ConversionXL. Blog Lead Generation Adwords Ppc So let’s talk about how to do that for real, shall we.
YoungUpstarts
JUNE 6, 2017
Pay-per-click (PPC) advertising has been around for a lot of years. The vast majority of digital marketing agencies offer assistance with PPC marketing. One of the responsibilities of a PPC marketing agency is to help you identify exactly what you hope to accomplish with your marketing campaign. The digital marketing agency that you hire should provide you with detailed analytics and regular reports showing exactly what is happening with your PPC campaign at any given time.
ConversionXL
FEBRUARY 11, 2016
To craft a PPC ad that’s so compelling people are happy to click it. If PPC has been around since 1996 , why doesn’t it happen more often? The Current State of PPC. According to Hanapin Marketing’s 2015/2016 State of Paid Search Report , most people feel pretty good about their PPC campaigns… Image Source. That means PPC is becoming more complicated for two reasons… The small businesses and scrappy marketers are getting pushed out.
ConversionXL
FEBRUARY 26, 2014
For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Also, let me know if you find this useful to what you’re doing now as I’d love to give you more focused PPC content in the future. Blog keywords ppc
The Next Web
MARCH 3, 2017
As a startup, your marketing budget is probably a bit tighter than you’d like it to be. It probably feels like you can’t let a single penny go to waste — and for good reason! The way you allocate your startup’s marketing dollars could very easily determine whether or not you’re one of the 50 percent of startups that fail during its first four years.
Duct Tape Marketing
JULY 23, 2015
7 Ways To Get The Most Out Of Your PPC Guy: An Easy-To-Use Checklist written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. But do you have time to master PPC? That’s why I’ve created this checklist — to help you pick the right PPC person and make sure they get the ROI what you want. There are 7 critical things I’ve learned in my 14 years of optimizing PPC accounts. 5: Insist They Specialize In PPC Only.
Duct Tape Marketing
SEPTEMBER 18, 2015
How to Attract Quality Leads with Your PPC Strategy written by Guest Post read more at Duct Tape Marketing. Your PPC campaign is useless if it doesn’t provide you with quality, converting leads. After managing PPC accounts for over 8 years, there are certain tips I find help everyone optimize their campaigns for lead generation. Your PPC campaign will only do as well as its worst-performing part. Bonus tip: Have a chat with your PPC account manager.
Duct Tape Marketing
JUNE 8, 2017
How to Increase PPC CTR with These Quick Tips written by Guest Post read more at Duct Tape Marketing. Being a digital marketer, you keep hearing about CTR and also know that it holds utmost importance in digital marketing especially when it comes to PPC. Attaining a high CTR is significantly important for your PPC success because it directly affects your Cost per Click and Quality Score. Basically, there are a lot of reasons for you work on improving your PPC CTR.
Duct Tape Marketing
JUNE 3, 2016
6 PPC Misconceptions You Need to Know for Success written by Guest Post read more at Duct Tape Marketing. PPC won’t make you wealthy overnight, spawn record-setting sales or turn your company into the ‘next big thing.’ Here are six PPC misconceptions keeping your campaigns from success and what you can do about it. A PPC Campaign Will Increase Your Sales Overnight. Regardless if you have several quick wins or minimal success with PPC, stick with it.
YFS Magazine
OCTOBER 28, 2015
Grow Marketing & Sales advertising marketing online marketing ppc ppc advertisingWith these tips in hand, you can continue to analyze and optimize your campaign to focus on the highest performing keywords and ad groups. I guarantee you'll find that a lower CPA through paid ads is a goal you can finally reach.
YFS Magazine
NOVEMBER 21, 2018
Social media marketing can work well with any digital marketing strategy, including pay per click (PPC) ads. Grow Marketing & Sales pay per click advertising ppc advertising search engine marketing search engine optimization social media marketingHere's how to make it happen.
ConversionXL
JUNE 24, 2020
Competing businesses may click on each other’s PPC ads to waste money. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. . Ad Age estimates that $1 out of every $3 spent on PPC is subject to click fraud. Acquisition Ppc
Rembrandt Communications
SEPTEMBER 21, 2016
BtoC, BtoB Content Strategy Content Marketing Strategy Content Strategy Copywriting eMail Marketing Increase Sales Marketing PPC Ads Reaching Goals Sales SEO SEO CopywritingStop wasting time on copy that doesn’t work. If you are like most small business owners, you spend a lot of time writing your own marketing materials. This includes social media, articles, website copy, emails, and more. The list is long, and you know this content is important to your business… but only if it […].
ConversionXL
JULY 8, 2020
If you want examples of good PPC ad copy (with explanations), check out this article. And despite their potential, PPC automation isn’t guaranteed to outperform manual bids. For example, say you sell PPC software and you want to reach decision-makers. Acquisition Ppc
Rembrandt Communications
JUNE 25, 2015
BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing PPC Ads Reaching Goals Repuation Management Sales SEO SEO Copywriting Social Media Strategy Web CopywritingWriting copy that sells is not a passing trend. While there is a lot of hype now about BtoC and BtoB Content Marketing and Content Strategy, these processes have been around for a long time… just with different names. And there is no need for confusion.
Rembrandt Communications
OCTOBER 21, 2015
BtoB Content Strategy Business Content Marketing Content Strategy Copywriting Increase Sales Marketing Pay-Per-Click PPC Ads Reaching Goals Repuation Management Sales SEO SEO Copywriting Social Media Strategy Web Copywriting BtoB content strategyThere’s a big difference depending on your goals Potential, BtoB clients contact me on a regular basis looking for help. They have big sales-goals and know they need some copywriting done… but that’s about it.
Rembrandt Communications
DECEMBER 4, 2014
BtoB Content Strategy Business Content Marketing Content Strategy Increase Sales Marketing Pay-Per-Click PPC Ads Reaching Goals Sales SEO Small Business Public Relations Social Media Strategy content strategy Reflect on the Year and Plan for Future Success Since December is here, it’s time to reflect on the past year. Most of us will be busy with holiday celebrations this month, but it’s important to take a few minutes to review your activities from the past year.
ConversionXL
SEPTEMBER 30, 2020
Acquisition PpcUrchin , later acquired by Google, invented an amazing way of measuring campaign performance by using last non-direct click attribution and first-party cookies. The solution was perfect—for earlier times: People used mostly one device. Smartphones were rare.
Rembrandt Communications
MARCH 19, 2015
BtoB Content Strategy Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing PPC Ads Reaching Goals Sales SEO Copywriting Social Media Strategy Web Copywriting Writing Tips It’s time to turn all of that copy into sales via content strategy! What’s your BtoB Content Strategy, Anyway? News flash. It’s 2015 and time to use your BtoB content to get the best results possible.
Rembrandt Communications
APRIL 29, 2015
BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing PPC Ads Reaching Goals Repuation Management Sales SEO SEO Copywriting Social Media Strategy Web Copywriting Writing TipsThe days of wishing, hoping and haphazard results are over. What is really going on with your BtoB content strategy?
Rembrandt Communications
AUGUST 6, 2015
BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing Pay-Per-Click PPC Ads Reaching Goals Repuation Management Sales SEO Social Media Strategy Web Copywriting Writing TipsIs all that copywriting time and effort really worth it? What you think is a B2B content strategy may not be. You have different authors creating content with various styles and tones. You cover various topics and you post new content each week.
Rembrandt Communications
JULY 2, 2015
BtoB Content Strategy Business Content Marketing Content Strategy Copywriting Increase Sales Marketing Pay-Per-Click PPC Ads Reaching Goals Sales SEO Social Media Strategy Web CopywritingHappy Independence Day from Ranking Stress! It’s summer, and that means you’ll want to spend more time away from your office. But with all of the recent SEO news about the search engines changing their algorithms, you may think you need to put in more hours to study these changes and act accordingly.
Rembrandt Communications
NOVEMBER 4, 2015
BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing Pay-Per-Click PPC Ads PR Reaching Goals Repuation Management Sales SEO SEO Copywriting Small Business Public Relations Social Media Strategy Web Copywriting Writing TipsYour content strategy and PR should provide results! Have you seen all of the stories about the death of traditional, public relations (PR) lately?
Startup Professionals Musings
MARCH 23, 2013
Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. PPC is sometimes called “buying your way into search results.” With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). For sites displaying the ads, this is called pay per click (PPC). seo startup ppc SEM organic search business
Rembrandt Communications
JANUARY 31, 2017
Blogs BtoC, BtoB Content Strategy Business Content Marketing Strategy Content Strategy Copywriting eMail Marketing Increase Sales Marketing PPC Ads Reaching Goals Repuation Management Sales SEO SEO Copywriting Social Media Strategy Web Copywriting B2B sales B2C salesYou could be wasting more valuable resources than you think. In the past few weeks, numerous people in my life have been diagnosed with cancer and other illnesses, had hospital visits and even died.
Rembrandt Communications
SEPTEMBER 1, 2017
BtoC, BtoB Content Strategy Content Marketing Strategy Content Strategy Copywriting Increase Sales Marketing Pay-Per-Click PPC Ads SEO SEO Copywriting Web CopywritingDiscover content marketing strategy, SEO , B2B copywriting, and PR tips here from Melanie Rembrandt. Does Your Current Content Boost Sales to the Max or are you Missing Opportunities? You write content including blogs, social media posts, newsletters, emails, and more each month. You know that it’s important.
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