Are You Putting Your Rock Star Customers To Work?
YoungUpstarts
OCTOBER 10, 2012
If you can harness the knowledge, natural enthusiasm, and peer influence of your very best customers — I call them “Rock Star” customers — they’ll market, sell, and help develop breakthrough products for your firm better than your internal resources can do, and often at a fraction of the cost. You have to make it easy for them to do so.
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