CXL Live 2018 Recap: Top 5 Lessons from Each Speaker
ConversionXL
APRIL 3, 2018
Chad Sanderson – The Statistical Pitfalls of A/B Testing. In an A/A test the distribution of p-values is random. Offline sale – typically. Long sales cycle – 18 months or more. Be agile, move at the speed of business, don’t hold up product development. What makes B2B different?
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