CXL Live 2018 Recap: Top 5 Lessons from Each Speaker
ConversionXL
APRIL 3, 2018
mobile is ~50% of revenue, shorter form works better. Flip your funnel – only 5% of revenue comes from optimisation but 92% of revenue from retention. Chad Sanderson – The Statistical Pitfalls of A/B Testing. Offline sale – typically. Long sales cycle – 18 months or more.
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