Multichannel Analytics- Tracking Online Impact Of Offline Campaigns
Occam's Razor
DECEMBER 22, 2008
The online channel often, though not always, can be a lower cost channel. will ensure your job security and the channel's security as well. You are on your way to measuring online impact of your offline channel! [I Bonus Tip : Another great strategy is to use the same coupon code between your channels.
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