A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer
ConversionXL
JUNE 2, 2022
It’s not a channel, campaign, or tactic. Sales finds aligned accounts and works with marketing to create customized journeys. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. ABM teams then began curating content and tagging it by use case, industry, and persona.
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