Remove Channel Remove Dividend Remove Hiring Remove PR
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Transcript of Honest Startup Advice From Somebody Who’s Been Through It

Duct Tape Marketing

I know that I need to shore up these weaknesses, and I know that I have challenges with hiring,” whatever it is. So I tell people to pick a marketing channel that they personally like. Go for ads or PR or something else. Those have not paid dividends for very many companies at all.

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The Fallacy of Channels: Startups Beware

Both Sides of the Table

Let me start by saying that most channel relationships don’t work. I’ve seen way too many startups spend all their energy getting channel deals done only to find out that they don’t produce ANY revenue. This post is dedicated to explaining why channel relationships suffer and how you can improve them.

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