Duct Tape Marketing
JULY 26, 2018
So I tell people to pick a marketing channel that they personally like. Go for ads or PR or something else. If you have a great answer to that question and the first one, the third thing is you need to pick channels where your audience actually pays attention. Those have not paid dividends for very many companies at all.
Both Sides of the Table
FEBRUARY 23, 2010
Let me start by saying that most channel relationships don’t work. I’ve seen way too many startups spend all their energy getting channel deals done only to find out that they don’t produce ANY revenue. This post is dedicated to explaining why channel relationships suffer and how you can improve them.
The Startup Toolkit
SEPTEMBER 2, 2012
(These are meeting notes from a PR roundtable I was at some time ago, about how startups can spend more time in the press. Mass market blasts of your press release sometimes work, but individual relationships with a few journalists, built over coffees, pays long-term dividends. Dissect your competitor’s successful stories.
Expert insights. Personalized for you.
33 
Let's personalize your content