7 Reasons Smart Startups Establish 'Coopetition'
Startup Professionals Musings
SEPTEMBER 21, 2015
Similar startups, with competing products, almost always have overlapping areas, which cost money to develop and annoy customers with a new learning curve. Every smart startup starts with a focus on a unique advantage, such as owning a distribution channel. Complementary advantages can expand both markets. Be visible and be proactive.
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