This is how to Use Gifting as a Marketing Channel
Mike Michalowicz
NOVEMBER 13, 2019
MIKE: MOST PEOPLE DON’T THINK OF GIFTING AS A MARKETING CHANNEL. In 1985, Ethiopia sent $5,000 to Mexico after an 8.1 Because 50 years earlier, Mexico went to bat for Ethiopia when Italy invaded. When I was a Vector/Cutco sales rep (how I got my beginnings), I was a 23-year-old-kid sitting down with Fortune 500 CEOs.
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