This is how to Use Gifting as a Marketing Channel
Mike Michalowicz
NOVEMBER 13, 2019
MIKE: MOST PEOPLE DON’T THINK OF GIFTING AS A MARKETING CHANNEL. In 1985, Ethiopia sent $5,000 to Mexico after an 8.1 Because 50 years earlier, Mexico went to bat for Ethiopia when Italy invaded. Social media and the digital world make it easy to do research. I needed out. WHAT WOULD YOU SAY TO THAT? Or you’re not.
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