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5 Keys to Adopting Marketing Automation

Duct Tape Marketing

One way to keep up with all of your marketing channels and messaging is to use marketing automation. Reaching out to a cold list can come across as awkward and misdirected, especially at the beginning of a sales cycle. You might want to consider a position in the sales cycle, geography, interests, age, gender, industry, etc.

article thumbnail

5 Keys to Adopting Marketing Automation

Duct Tape Marketing

One way to keep up with all of your marketing channels and messaging is to use marketing automation. Reaching out to a cold list can come across as awkward and misdirected, especially at the beginning of a sales cycle. You might want to consider a position in the sales cycle, geography, interests, age, gender, industry, etc.

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Beware The Consultant

infochachkie.com

At the early stages of your company’s life, you cannot rely on disinterested, hired guns to define your company’s key tasks. To fully appreciate why consultants often do not fulfill a startup’s needs, it is important to understand the typical consulting engagement sales cycle. We are in Nashville which is not tech friendly.

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