entrepreneurial-interviewing 
www.ashmaurya.com
AUGUST 29, 2012
Any foray into a new entrepreneurial enterprise will hinge on the contacts you forge around this new opportunity. There are many channels that can produce your first early customers and contacts, but the one I see most often is cold email. The next value offer is a play on marketing and lead generation.
infochachkie.com
SEPTEMBER 24, 2011
If a consultant claims they can enhance your marketing efforts, pay them based on their direct impact on your incremental sales. Basing a consultant’s compensation on the incremental revenue they generate is a great example of a deal that is on The Fringe (for other creative approaches to partnering, see Agreements on The Fringe).
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