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5 Keys to Adopting Marketing Automation

Duct Tape Marketing

One way to keep up with all of your marketing channels and messaging is to use marketing automation. Reaching out to a cold list can come across as awkward and misdirected, especially at the beginning of a sales cycle. You might want to consider a position in the sales cycle, geography, interests, age, gender, industry, etc.

article thumbnail

5 Keys to Adopting Marketing Automation

Duct Tape Marketing

One way to keep up with all of your marketing channels and messaging is to use marketing automation. Reaching out to a cold list can come across as awkward and misdirected, especially at the beginning of a sales cycle. You might want to consider a position in the sales cycle, geography, interests, age, gender, industry, etc.

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Beware The Consultant

infochachkie.com

For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. If a consultant claims they can enhance your marketing efforts, pay them based on their direct impact on your incremental sales.

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