What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)
crowdSPRING Blog
DECEMBER 13, 2018
Branding is a process designed to develop, among other things, a unique business name and custom logo design for a company, product, or service. But branding isn’t solely about tangible concepts like a company’s name and logo. For example, Charles Revson, founder of Revlon, always used to say he sold hope, not makeup.
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