What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)
crowdSPRING Blog
DECEMBER 13, 2018
But if you want to accelerate growth and improve your revenues and profits, you need to up your game. Your brand positioning explains how your company differentiates in the marketplace and how you are different from your competitors. For example, Charles Revson, founder of Revlon, always used to say he sold hope, not makeup.
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