Are You Building Your Business With a Crock-pot or a Microwave?
Duct Tape Marketing
SEPTEMBER 5, 2014
A new customer purchase, with software and services, easily runs into the six-figures. We’ve been seeing estimates that customers in complex purchases believe that they have completed anywhere from 60% to 80% of their buying process before they ever talk to a vendor on the phone. This is a not a quick turnover process.
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