What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)
crowdSPRING Blog
DECEMBER 13, 2018
They create definition and form. Horizontal vs vertical vs diagonal lines. Unlike vertical or diagonal lines, they look as though gravity has already acted upon them and there is nowhere for them to fall. Vertical lines run perpendicular to the horizon. Vertical lines draw the eye upward. Lines appear everywhere.
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