How to Create a Marketing Funnel by Responding to Customer Behavior
ConversionXL
OCTOBER 30, 2021
For example, person #1 is searching for “the best social media software for automation.” For example, Act-On’s ad appears for the search term “marketing automation software.” Focusing on engagement is important; this is the currency social platforms use to curate feeds algorithmically. That puts them in the awareness stage.
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