PPC Automation: Is the Future of Paid Search Already Here?
ConversionXL
NOVEMBER 28, 2018
Google has made rapid improvements to their automated bidding strategies, like Max Conversions and Target CPA. Third-party software to automate bidding. Review to make sure everything copied over correctly. Note: To declare a winner, track Cost per Acquisition (CPA), not click-through-rate. And the best part?
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