Churn Rate Exit Strategy Forecast Metrics 
Up and Running
MAY 1, 2014
Milestones and Metrics. Your business plan isn’t complete without a financial forecast. Milestones and Metrics. While the Milestones and Metrics chapter of your business plan may not be long, it’s critical that you take the time to look forward and schedule the next critical steps for your business. Read more ».
Up and Running
NOVEMBER 12, 2018
Key metrics. Going smaller, use key metrics to ensure that your business is on track to reach your milestones. The five key metrics to judge your subscription model’s success are: Churn and churn rate. MRR (monthly recurring revenue). ARPU (average monthly revenue per user/customer).
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