Churn Rate IP Naming Retention 
Both Sides of the Table
MAY 9, 2018
I then had to review a nefarious IP lawsuit filed against another company and help the CEO figure out whether we should just pay it or join forces with the other companies named and fight it. especially about churn rates and your high CACs last quarter relative to the previous year. Was that a blip?
maplebutter.com
JANUARY 8, 2013
Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Press is something you should do once you know your activation / retention metrics are good. It all depends on where you’re at. Here’s my high-level approach for startups.
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