Trending Sources

The only 2 ways to build a $100 million business

Version One Ventures

The biggest driver for high LTV is repeat purchase behavior (in an e-commerce business) respectively a low churn rate (in a SaaS company). In addition, churn tends to rise as a company grows. A great product is always the foundation but a clear distribution strategy becomes essential to cut through the noise.

SaaS CEOs: Measure Customer Engagement – Increase Conversions & Lower Churn

For Entrepreneurs

Building for Success SaaS Sales & Marketing Machine Startup Help churn churn rate Cost of Customer Acquisition customer engagement SaaS business SaaS churn SaaS churn rate SaaS customer engagement saas marketing SaaS sales SaaS VC

What You Need To Know About The Churn Rate And How To Fight It


Churn Rate. But many first time SaaS merchants overlook churn or don’t even know what churn is. What is churn rate?

2013 Pacific Crest SaaS Survey

For Entrepreneurs

We worked together with Pacific Crest, an investment banking firm with a specific focus on SaaS, to survey 155 SaaS companies on a variety of topics such as growth rates, CAC (cost to acquire a customer), gross margins, churn rates, etc. Business Model SaaS CAC churn

2014 Pacific Crest Saas Survey- Part 2

For Entrepreneurs

This week we dive into the results from Part 2 of the survey where we compare application delivery methods, operational costs and gross margins, contract terms, churn rates, capital requirements and accounting […]. Business Model SaaS Startup Help

2015 Pacific Crest SaaS Survey – Part 2

For Entrepreneurs

This week I’m sharing the results from Part 2 of the survey where we compare application delivery methods, operational costs and gross margins, contract terms, churn rates, capital requirements and accounting methods. We’re also very […]. Startup Help

The 5 Metrics You Need to Track for Your Subscription Business to Succeed

Up and Running

Churn and Churn Rate. Churn rate is the percentage of customers that leave every month. LTV (Lifetime Value).

Hiring a data-driven modern marketing team

The Next Web

Conversions, leads and churn rate. Nick is the founder and CEO of Delmondo. Likes, comments, and shares. Retweets, reblogs, and reposts.

Visualizing the Interactions Between CAC, Churn and LTV

A Smart Bear: Startups and Marketing for Geeks

There are numerous online resources to help with the exact mathematical formulas for CAC, CAC payback, churn rate and LTV.

Free Trial Average Conversion Rate and Other Metrics

Guy Nirpaz

Meaning, if you’re at 1% conversion rate, reaching 2% is achievable, even though it’s 100% increase over what you have now.

Don’t Be Gunshy Because You Dealt With Bucketheads The Last Time Around

Feld Thoughts

One of these was around churn – he asserted that one of the clear weaknesses of the business was the high churn rate. He didn’t have a high churn rate at all – in fact, his churn rate after a customer was paying for three months was minimal. ” I see this all the time.

Do You Value Customer Relationships as Much as You Should?

Fresh Inc.: The Staff Blog

One simple way to calculate customer lifetime value is average monthly spend per customer divided by monthly customer churn rate.

Why Metrics Get Worse With Scale

Seeing Both Sides

Take growth rate as a simple one. Thus, more mature companies naturally have slower growth rates than younger ones. in 2009 to $11.80

Analysing cohorts made easy

The Equity Kicker

I’ve been asked how to analyse cohorts by a couple of companies recently, so I thought I’d distill my thinking here into a blog post.

The SaaS Executive Dashboard

Guy Nirpaz

Today, the Totango team is excited to announce a brand new “ SaaS Executive Dashboard ”. Totango SaaS Executive Dashboard from Totango on Vimeo.

8 Smart and Practical Ways To Increase Your Small Business Profits

crowdSPRING Blog

Are they staying with your products/services for a long time or using for a short time and leaving (this is called “churn”).

What I’ve Learned About Venture Funding

Both Sides of the Table

But if you don’t – now you have many cynical VCs lining up critiquing your CAC/LTV ratios, your churn rates, your poor performing cohorts.

When Customers Make You Smarter

Steve Blank

And they realized that the use of the Tidepool software could reduce the device companies’ customer churn rate by at least 1%.

4 Business Metrics You Can’t Afford to Ignore

Fresh Inc.: The Staff Blog

Churn rate. Churn rate is a solid indicator of rising CAC and lower LTV. Every business focuses on and measures revenue.

The 7 Key Metrics Every Business Owner Should Monitor

Up and Running

For example, if you have an eCommerce website , you’ll want to measure unique visitors, referrals, bounce rate, and similar. What Is Cash Flow?

SaaS Math: Activation, Retention and Churn


This week we’re talking about activation, retention and its polar opposite – churn. Easy come, easy go. Going back to our example.

Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

To understand that you need to understand repeat purchase rates and of course that is harder to know in a startup company. End of story.

How To Calculate & Increase Customer Lifetime Value


Calculating Your Customer Retention Rate. Using the formula we’ve got ((220-40)/200)*100=90 or in other words, a 90% retention rate.

Profit and Loss Responsibility


It may include profitability, but it more likely will focus on increasing growth, or reducing churn rate, or driving up engagement, or driving revenue, or any number of other possible goals. The origin of this question comes from the days when companies had a portfolio of products where each product represented one or more SKU’s.

How To Succeed As A Product Manager


These metrics can be obtained through analysing a conversion rate. by Beata Green, Director of HeadChannel. Gayle Laakmann McDowell. deliver.

One of the Biggest Mistakes Enterprise Startups Make

Both Sides of the Table

Professional services = higher rate of successful rollouts. Professional services + systems integration = lower churn. We like software.

A Complete Guide to Forecasting Sales for Your Monthly Subscription Business

Up and Running

Finally Churn, which is the ultimate number that any company with a subscription business model must pay very close attention to. 05 = 20).

Metrics that matter to social platforms (Part 1/3)

Version One Ventures

Churned users can be segmented as follows: Total Churned Users = New Churned Users + Old Churned Users. Reddit).

The Cult of “Great Product”

Startup Marketing Blog

A “false promise” will cause a high churn rate (people who stop using your product). Many of the most successful founders, CEOs and VCs in Silicon Valley belong to the cult of great product. They understand that a great product is critical to the success of a startup. Great products aren’t anointed by product gurus.

Getting Your Series A Mojo Back

Both Sides of the Table

Your churn rates are too high. I think it’s an important read. So positive chips are a great signal for me. Everything seems possible.

Boost Your SaaS Business Revenue With These 12 Strategies

Up and Running

Reduce churn. Churn is essentially your cancellation rate. The percentage of your paying customers that cancel is your churn rate.

3 Emails Every Early-Stage SaaS Should Be Sending Right Now

Software By Rob

prevent payment-related churn. Prevent payment-related churn with great dunning emails. improve your “trial-to-paid” conversions.

Understand learning profiles before hiring

Version One Ventures

We all understand the high costs of recruiting, onboarding, and knowledge transfer associated with high employee churn rates.

3 Creative Ways to Grow Your Email List

Duct Tape Marketing

On top of the 30% churn rate, there is a portion of your list – in many cases a significant portion – who are unemotionally subscribed.

SMS 33

Negative Churn

Non-Linear Growth

Some background… What is Negative Churn? This begs a question: What if negative churn is NEGATIVE? Churn cannot ever be positive.

The Beginner’s Guide to SaaS Conversion Optimization


Reducing churn rate. However it comes with its own set of challenges, like retention and churn. Churn. Team Structure.

5 Key Growth Metrics Every Enterprise Startup Should Track


Churn. The rate at which a customer cancels over a given year indicates whether your value proposition is resonating with your customers.

How to Get Initial Traction with a Marketing Budget of Zero

Up and Running

Providing proper expectations will minimize the churn rate. You can grind your way to gaining traction. Deliver the right message.

The Biggest Gamble of Your Career

Software By Rob

” Now we just call it churn. Churn plummeted. I’m in the midst of the biggest gamble of my career. Upside. Pushing on Drip.

5 Metrics Every Marketer Needs to Keep an Eye On

Fresh Inc.: The Staff Blog

Chances are, some folks are going to get ticked and leave, resulting in a spike in your churn pattern. Every Tuesday afternoon at 3 p.m.,