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Bigger in Bend – Building a Regional Startup Cluster–part 1 of 3

Steve Blank

When Customer Development and the Lean Startup were just a sketch on the napkin, Dino Vendetti, a VC at Bay Partners, was one of the first venture capitalists I shared my ideas with. Over the years we brainstormed about how Lean entrepreneurship would affect regional development. So I launched The Big Bend Theory with Bruce Cleveland.

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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

So it’s a using the idea of our ability to create compelling, wonderful, engaging, inspiring, thought leadership-orientated content as a means of changing the behavior of a consumer. The one side, I think it’s a really interesting point you bring up, which is does it immediately lean toward to creating new products and services?

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