Why Your Customers Buy More When Value Outweighs Cost
ConversionXL
MAY 8, 2014
This concept is illustrated in the heuristic below: Value force outweighs cost force. Simply pointing out three specific value points that the Heritage Foundation brought the contributor resulted in a 20% increase in clickthrough rates and a 14.66% increase in donation size. Optimization isn’t just for marketing, after all.
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