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Blood, sweat, and tears: How we got from 0 to 500K downloads on a budget

The Next Web

Gili Golander is a co-founder and CMO at Bazaart. Launch into an existing community, or piggyback one. Instagram launched into a community of influential design oriented Twitter users, which allowed it to generate 25K downloads on launch day as it reveal in this excellent video. Needless to say, it worked well for him!

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