SaaS Trials: Get More Users from Trial Start to Paying Customer
ConversionXL
SEPTEMBER 30, 2020
Take this example from Hubspot: It was clear that they did some research, noting that I went to the University of Missouri and specifically mentioning football (which is a big deal at the University). Many founders worry, and with good reason, people won’t convert after a short trial. Probably shorter than you feel comfortable with.
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