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The Entrepreneur's Guide to Customer Development

Startup Lessons Learned

I believe it is the best introduction to Customer Development you can buy. As all of you know, Steve Blank is the progenitor of Customer Development and author of The Four Steps to the Epiphany. You can imagine how well that worked. On the minus side, that has made it a wee bit hard to understand.

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A real Customer Advisory Board

Startup Lessons Learned

One example is having a real Customer Advisory Board. They had their own private forum, and a company founder (aka me) personally ran the group in its early days. Every time you listen to customers, you fear diluting your vision. One example is having a real Customer Advisory Board. Here’s what it looks like.

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Marching through quicksand

Startup Lessons Learned

And as everyone’s attention starts to focus on those same indicators, their value is being diluted. We’ve learned that data can be used as a reality-check against vision without diluting the mission or reverting to “sum of all features&# focus groups. Which leads to the next problem: We need new status indicators.

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Why Continuous Deployment?

Startup Lessons Learned

The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? This is why they gladly pay top dollar for a QA group that is supposed to be that "1%" that finds the bugs first (now how good a job they actually do is a whole different subject!) Take a look and let me know what you think.