Cofounder Early Stage San Diego Viral 
Both Sides of the Table
APRIL 28, 2010
It is a platform to help brands building viral marketing campaigns. ShoeDazzle has Kim Kardashian as a co-founder / company as a spokesperson as well as Brian Lee who was a co-founder at Legal Zoom. Sort of a sophisticated and targeted co-reg – even though I’m guessing they hate that term.
mashable.com
OCTOBER 16, 2010
All of this is according to Paul Graham, co-founder of the early-stage investment fund Ycombinator. The result is that many venture capital firms are now making smaller angel investments in an attempt to get close with startup founders that are likely to raise bigger funding rounds later on.
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