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How Decisions Define Our Business Destiny

Duct Tape Marketing

It's in big and small, dark, John Jantsch (12:33): I don't fly airplanes, but I've heard pilots talk about this idea, you know, when you talk about a one degree change, you know, you take off from Denver and if you're one degree off the entire way, you're gonna end up in Tulsa instead of, you know, Kansas City three big change. Yeah, yeah.