Continuous Deployment Customer Development Marketing Seed Stage 
The Equity Kicker
OCTOBER 2, 2014
At that time he was talking about infrastructure monitoring, doing customer development work but had yet to start the company. They were coming out of Alfresco where they’d built a custom solution to monitor their infrastructure as they’d moved from an on premise software company to a cloud play.
Startup Lessons Learned
AUGUST 24, 2009
Now, helping potential customers discover new things they might like is the job of the discipline of marketing. But that job is changing dramatically, and this brings us to the next major problem facing traditional media organizations: Media companies are failing at marketing. There are too many products clamoring for attention.
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