Lessons Learned: Don't launch
Startup Lessons Learned
MARCH 13, 2009
Lessons Learned by Eric Ries Friday, March 13, 2009 Dont launch Heres a common question I get from startups, especially in the early stages: when should we launch? This is the usual reason given for a marketing launch, but for most early stage startups, its a failure. If the viral coefficient is 0.9,
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