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Our categorization is not a technical one. This structure allows for alignment on the front end, and real-time flexibility for performance metrics,” says Samira Salman , a family office investor and advisor. . The value ascribed by subsequent investors (in a secondary); buyers (acquisition); or the public markets (IPO).

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Episode 3: Smart Bear Live!

A Smart Bear: Startups and Marketing for Geeks

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How to differentiate yourself in a crowded market (and when perhaps you shouldn’t try). How cofounders can collaborate without going crazy. It’s a different market and you need to connect with the people who already have a burning need. How to move from a free to a paid product without losing all your users.

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