Cliff Notes S-1: Kayak ? AGILEVC
Agile VC
APRIL 17, 2011
Notable Aspects of Their Business: 1) Kayak’s an Ad Business More Than a Lead Gen Business : To some this may be semantics more than anything. Distribution revenue is CPC and CPA. . Revenue Per Query: $269 RPM (revenue per 1,000 searches). Ad revenue is still mostly performance based CPC, though some sold on CPM basis.
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