Facebook A/B Testing For Ads In 2020
YoungUpstarts
NOVEMBER 10, 2020
A/B testing Facebook ads lets you see which set up is most cost-effective, gets more clicks and more conversions. The hope is that investing a chunk of money to split test Facebook Ads will ultimately reduce the cost per conversion and drive better overall results. Cost-per-click, cost-per-mile, cost-per-acquisition, etc.).
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