We Only Need 1% of The Total Market! - Startups and angels: Along.
Tim Keane
OCTOBER 3, 2007
If you dont already know about it, check out the ECHO awards of the Direct Marketing Association. If its click rates, or purchases per hour, or acquisition costs, give it a try. The faster you can see repeatability from customers on the scale you estimated, the better. Then build a projection based on actual testing.
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