7 Ways it Pays to Build a Socially Conscious Startup
Startup Professionals Musings
OCTOBER 24, 2012
In the short run, there are real costs associated with the “triple bottom line” of maximizing profit, people (social), and planet (environment). But very quickly, it is becoming obvious to startups that the value and satisfaction exceeds the costs. We all know the cost of retaining customers is far less than the cost of new customers.
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