The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers
ConversionXL
NOVEMBER 28, 2022
While the majority of TikTok’s global audience are younger users, it’s a platform that’s aging up. According to JungleTopp , TikTok ads generate 155% more clicks and have a cost-per-impression (CPM) of around five times lower than Facebook and Instagram. This resulted in a low average cost-per-click of $0.21 , with a 1.2%
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