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10 Recent Neuromarketing Research Studies (and Their Real-World Takeaways)

ConversionXL

Applying a neuroscience-based method to WTP for green electricity”. Carsten Herbes and three co-authors tackled a narrow topic—consumer willingness to pay a premium for electricity from green sources—that has broader implications. Failure to CAPTCHA Attention: Null Results from an Honesty Priming Experiment in Guatemala”.

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26 Entrepreneurs Reveal The Industries That Are Ripe For Disruption

Hearpreneur

Cell phone companies continue to entice users with low-priced, higher-quality plans, but these plans have a hidden cost. When you add up the costs of these bundles, you'll find that you're paying for services you'll never use. A cell phone company that offers low-cost services while giving more value can break this.

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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

Outsourcing is something a big company, with a known customer / problem (that has revenue & traction) does to save cost. The only problem is I haven’t found a problem or an industry – web, enterprise software, green tech, etc – where I feel passionate. There is opportunity cost that should always be considered.